Branding Agency

What is Branding?

The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE. Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

A brand is a promise to its customers of what they can expect from products and may include emotional as well as functional benefits.

Brand Equity

Above all a brand’s equity is the measurable totality of a brand’s worth and is validated by assessing the effectiveness of these branding components. Because it is difficult to measure a brand’s value, there is always controversy around a brand’s worth.

To offer an example, we can look at the brand Apple.

Apple is the world’s most valuable brand for the seventh straight year, worth $170 billion by Forbes’ count and 67% more than second-ranked Google (according to Fobes.com).

Seems like the industry of technology is currently leading the number of world brands with names such as Apple, Amazon, Google or Facebook.

While technology leads the way, other industries such as financial services, communications, retail, luxury, transportation and consumer packaged goods are also enjoying a beautiful expansion.

Most noteworthy are brands such as Starbucks, Adobe, HSBC, Nivea, Prada, Huawei or Lancome.

Branding Agency Services

A Branding Agency can either create a brand image from zero, or refresh an existing brand image.

Both these task demand deep knowhow regarding visual and written communication.

Even more, branding experts must understand trends and directions and apply these to any brand without hurting its authenticity.

For the reason that there is confusion among the clients needing branding services, we decided to create a bullet point list with the main services a new company needs when it comes to branding.

• Discovery sessions
• Identity of the Brand
• Brand manual
• Logo
• Packaging
• Differentiation factors
• Business Cards
• Unique content
• Brand communication style
• Tone of voice
• Brand colors
• Fonts
• Brand message
• Print and brochure design
• Stationary design

 

While all these are crucial key steps in creating a brand identity, we advise patience.

Branding is an investigation process.

First of all, allow your team and your customers to identify what they like about your brand. What is it that makes your brand unique?

Secondly, allow the design team to create two-three directions for you to choose from. Creating a brand identity requires communication between the team and the client.

Digital Marketing Services – Growwwise

Grow Wise offers professional branding services.

Contact our team today for an audit of your brand’s image: [email protected] .

Take action today and prepare your brand for the Black Friday and Christmas sales season of the year.