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To be able to create a perfect website, first, you must answer the basic question: how to create a website? We mention the basic question because many people use tools to automatically create their online platform. Avoid disappointment and use the help of an agency from the start. Why do we say this? Well, eventually the automatic template tool you used will crash. The time and cost to fix the website will be hurting your company’s progress.

Choose a web development agency or a free tool

So, to answer the question “How to create a website?” the answer from our team’s experts is : “Use a reliable agency”.Growwwise is a digital marketing agency that offers SEO services, brand design, web design, and content writing.

The perfect website exists, and it is possible for your brand to have a great website. In order to create the perfect website, you must contact a professional agency or study on how to do it yourself.

There are many do-it-yourself solutions on the market that will turn out to be a cost in time, image and budget. As always, the final decision is yours. To make sure you save yourself the trouble of going through a website re-design choose wisely from the start: contact an agency.

Web development companies

A useful list of Top web development companies can help you go through the process of selecting your partners. Remember that web developers work on websites every day for years and years. Their accumulated experience can add significant value to your project.

Another great list is that of the Top web design companies. You cannot have a website created without the support of a professional web designer. Designers are greatly appreciated in the online marketing industry because their work does create a powerful connection with the client. Without a doubt, you need a great designer to work on the visual content of your website.

Our team has a rich portfolio of success cases in web design and web development. Please, feel free to see our Portfolio page, and get to know us better.

Use tools and apps to create a website

There are so many firms helping individuals create websites. You can definitely find that perfect company which speaks your language. Either use a web development company, here you can see our page dedicated to web development, or use a tool such as WIX, WordPress or Google. As we mentioned before, we do not encourage clients to create their own websites because that is a bigger challenge than they might expect. But the choice is in your hands.

You can create your perfect website by using the help of Google company. Google offers people the chance to create a free Google website, using a very simple easy to use guide.

Questions to answer when creating the perfect website

A professional web designer will start the planning stage by asking you a set of questions that will clarify what way you plan to use the website and which is the customer profile of the people who you want to visit your website. 

The following questions are a sample of the way the discussion must start: What is the purpose of the website?

Is it a presentation website, or an e-commerce website? Do you want your website’s visitors to get information about your brand, or you desire to increase sales? Who is the target customer?

Who is the client persona you decided to target with the use of your website? Different niches of the market communicate differently (in written or visually); therefore, you need a different web design, content design or website structure for a Millennial than you do for a Baby Boomer.

Once you can answer these questions you are ready to proceed and begin planning your website. 

Website work plan – How to create a website?

1.Decide on the purpose of your website

2.Decide on the Audience of your website

3.Decide on the Message your brand transmits

4.Decide on the Content of your website

5.Decide on the Structure of your website to best transmit the message/call to action you want it to transmit

Each of these five stages must be treated with attention and patience. Discuss the stages within the team and create a solid unitary vision for your website.

This is a significant step in the process because many times not all departments are involved in creating the website of the company. From experience, we know that the marketing department focuses on different aspects than the finance or creative departments do.

To avoid future challenges, engage representatives from all departments of the company in the discussion. Understand the budget you have available and understand that building a website is not enough for your brand to grow.

You must understand the cost of growing the website and maintaining it. It is a great resource for your company, but it will require investment on a monthly basis to keep growing and functioning as it is supposed to. 

Decide on the Purpose of your website

As we mentioned before the website can have many different purposes and the better you understand what is it that you need your website to achieve the easier it will be for the web designer to bring it to life. 

In case the website is a presentation of your Personal Brand or your Business Brand, the content and the story behind the brand are crucial focus points. You will need a strong content planner, powerful visual content (in pictures, graphic design or video design). Also, you will need powerful copywriting content such as a great About Us Page, Testimonial Page, FAQs Page, Mission and Values Page. 

In case the website is meant to sell, it needs to be structured in such a manner that encourages people to take that action once they are on your website. There is a completely different structure design needed and the work of IT professionals to support the sales channel of your e-commerce website.

You need to track website traffic, to consult the analytics behind the traffic, to understand what sells and to offer security for sensitive information, such as credit card details that people put in when making an online payment. 

Decide on the Audience of your website

In case you have an e-commerce website you must pay extra attention to identifying the ideal customer profile. Each generation shops differently, and that is a fact known by many. It is strange that knowing about these different shopping habits of different generations we still encounter template websites that unfortunately look and feel the same. Think about your customers’ needs and demands! Place value in getting a different design for your website. Every detail of the website design and functionality matters for your loyal customers.

A good inspiration for deciding on the audience you can find in the following link: Define Your Ideal Customer Profile In These 7 Steps + How To Optimize Your e-Store To Attract These Highly Qualified Leads.

The only way to achieve a life-long customer base is to think about the customers even before your website is online and fully functional. Participate in the discussions with the agency you hire. Allow yourself time to ask questions, to read, analyze and understand the process of creating a brand and making it popular.

Practical advice for defining an audience for your website

Create a meeting with your professional marketing advisors and write down all the details about your potential customers:

  • what makes them unique,
  • what do you know about them,
  • how do they communicate,
  • where do they shop,
  • what social channels they prefer,
  • which are their favorite brands,
  • what spending patterns can you outline about these clients,
  • what is the income or the age of your customers?
  • mobile first design?

Are you a local, regional or international business? Would you like to target a specific area? The size of the business will influence the profile of the customer. Does the website need a navigation menu of two or more international languages? All these questions are going to offer the much-needed information to understand who is your audience and how to best approach this audience.

Decide on the Message your Website transmits

Any marketing advisor would point out the importance of choosing a message the brand stands for and communicating that message using inspired campaigns and techniques. 

A brand communicates using images, sounds, colors, words or brand ambassadors. The power of communication is only limited by the experience of your creative marketing team. When you think about the message it is crucial to have in mind the Unique Value Proposition (UVP) of your brand.

What is it that the brand offers to people that no other brand offers in the same way? Who you are, what you do and what is the benefit for the client should be answered in a short sentence to form the UVP.

Create the mission statement and the values the company stands for and integrate them in the About us page and the company’s culture. 

A helpful exercise you can complete with your digital marketing agency is to answer questions such as:

  1. Which are three adjectives to describe how the user should perceive the website?
  2. How do you want people to describe your brand?
  3. Which are some brands from the industry that you admire and hope to be like in the future? 

The reason you identify competitors is not because you are going to model their website and marketing campaigns. The clarity that comes from seeing others trying out strategies is going to serve in decision-making for the future of your marketing campaign.

Did you like the type of video promotions a brand you admire did? Did they get an excellent answer from the public?

These are hints that you like that type of communication and the next step is to discover if your public audience is responding to such marketing techniques or it would be better to hire influencers to promote the brand on channels such as Instagram.

Decide on the Content of your website

The website needs to be a representation of the brand image. Clearly, you must use the logo, tag line, brochures, collaterals, testimonials and visual representations which go together with the brand image. 

How to create a website? Maintain the brand elements you already used your customers with. Improve these brand elements and bring them to present-day style. When building a new website the agency you’ll work with will start by designing a brand guideline. After that, they apply the guideline on the website. In case there is an existing brand, the agency will use the existing materials to create the rest of the content in a similar manner. 

There is a need of written and visual content. Depending on the type of service or products you intend to sell you may need a photo shooting and a graphic designer to work of these visual images. In the same time, keep in mind that many big brands go for a video to transmit their brand’s message.

Creating a video of the presentation and adding the quality work of storytelling over it will increase the popularity of the brand and it will serve to promote the company on channels such as Youtube, Facebook, Instagram TV, LinkedIn. 

Decide on the Structure of your website to best transmit the message

It can be the presentation of the brand’s mission or a call to action to buy a product/service. No matter what the scope of the website is you must decide on the necessary components the platform will need:

  • Log-in for members,
  • Products presentation by categories and sub-categories,
  • Discounted Services,
  • Information,
  • A map,
  • An online form to Contact Us,
  • Frequently Asked Questions,
  • Events,
  • Search Option,
  • Card payment option,
  • Customer Support window,
  • Shopping basket,
  • Subscribe for the weekly email services,
  • The blog section, etc. 

Contact Growwwise for a perfect website

As we mentioned at the start of this article, there is a perfect website and that is the product of the work of a professional team. A do-it-yourself app or tool will never bring authenticity to your project. It will cost you cash and time for a common result. How to create a website? The answer is to contact an agency and trust the professionals. To make sure the investment is worth it, choose to work with a specialized agency and give your brand the advantage of a solid start in the online world. Contact our support team to discuss your special needs. Allow us to create a one-of-a-kind performing online platform. Good luck!