Personal trainers get a lot of attention in the last years from the marketing agencies in London. We consider necessary for them to get the services of a design agency. Why? A personal brand requires the know-how of a branding and design agency. It is not enough to spread the word.
Trainers need to understand how to position themselves and how to create a brand. Many trainers choose to promote themselves as personal brands. The places where personal trainers are readily present are social media platforms. On Facebook, the trainers often post their daily routine, how they train and what they eat.
Lately, the way trainers promote themselves is Instagram. That is a promotion channel, but it is not the only one. Similarly, Instagram should not be done as an amateur in case results are desired.
Instagram is a powerful tool to use to promote a personal brand. In the present, there are more than 21 million posts on Instagram with the #personaltrainer. Many people know that Instagram is a place to market yourself.
Consider going on Instagram prepared with a personal brand designed by an expert. Similarly, consider getting the website or blog created by a professional design agency. You will get a professional image and win followers easily. Read about how to get real followers on Instagram in our blog articles.
The job will be much easier because you can save time. You will focus on the things which you know best – personal training.
Professional design for your website means a lot of time and energy spent sitting on a desk. Planning, researching, analyzing and implementing are not actions taken by a personal trainer easily. A design agency such as Grow Wise makes all the preparation needed. The client saves time, and the agency prepares the website’s image.
A design agency helps the personal trainer look apart. On the website of a personal trainer, there should be a visual representation of the exercises he/she offers.
The pictures and videos work as excellent testimonials if you know how to edit them. As an example, a trainer might not understand the power of colors, fonts, and proportions as well as an experienced designer. So many trainers undervalue the importance of the image. Certainly, there are many trainers on Facebook and Instagram.
Consider how many of them do you follow regularly? The reason you follow people is that they master the art of presenting themselves professionally. They look complete, powerful and grounded and that’s why people like them.
Why we do all of this? Hiring a design agency may not be your first option, but it is the right option. An agency will save you money because it will optimize the process and create better results.
Imagine how many people will get to visit your site to get to know you before they decide to hire your services. A personal trainer must market his/her image continually.
Consider creating different categories on your website: health, food, equipment, sleep, exercise routine for kids, products you use, etc.
All these elements are impressive for a potential customer. People hire a personal trainer for his image. A healthy balanced lifestyle will get appreciation and respect from your site’s visitors.
A designer will know how to create the image of a powerful balanced athlete.
At the end of the day, we all want to make cash out of our jobs, passions or careers.
Therefore, a personal trainer should desire to make money from his/her activity. The amount of cash you make depends on the rhythm you are willing to maintain. A designer can create beautiful images with you training your clients. Similarly, your video editor will create cool short videos to post on Instagram stories.
It is up to you how much effort you put into it. The agency delivers the quality. The quantity is up to the personal trainer. In case you have a client per week record every second of that training. Similarly, film yourself exercising in case you have no session with clients. The trick is to stay active online.
First, track your daily routine. Second, allow the design agency you work with to edit your videos and pictures. Some cool music, amazing effects, and filter on the pictures do not happen by chance. A design team ready to optimize your image and make you look like a professional personal trainer.
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