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Fashion bloggers are the people setting up trends using social media. Millions of followers analyze their posts and watch their stories on Instagram. These girls and boys create a niche in the marketing industry. They are influencers in the most authentic sense of the word.

A definition of the word “influencer” per Cambridge Dictionary is: “someone who affects or changes the way that other people behave, for example through their use of social media”.

Growwwise is a digital marketing agency that offers a list of fashion bloggers who stand out from the crowd and become legendary. Their style is authentic and their work is setting the trends rather than simply observing them. In case you wonder who are these fashion bloggers, we have the answer right here.


Monikh Dale or How to be a successful influencer?

Influencer: Monikh Dale, a London-based influencer/model.

Why: Monikh discovers new coming brands and trends. She is present and active on all social media channels. Young and vibrant, Monikh has an impressive photo gallery and a taste for style and elegance. Her Pinterest pins talk about nudes, style, and minimalism. No wonder she is followed by 84 k of fashion lovers.

A veritable example from our list of fashion bloggers, Monikh has discovered herself using fashion and teaching her followers how to be glam and one-of-a-kind. For any brand wanting to promote its products in fashion or beauty, Monikh is an excellent go-to person.

Freddie Harrel or How to develop a strong personality?

Influencer: Freddie Harrel was born in Paris and became a Londoner in her adult years. She describes herself as being a “digital strategist in the fashion industry”. We absolutely adore her common sense, humbleness, and power of self-analysis.

Why: Her articles data back from 2013 and her topics reach a wide variety.

There are so many interesting subjects discussed by Freddie that it is difficult not to spend hours reading her blog. In her articles, Freddie goes beyond superficial discussions and addresses crucial matters women face these years.

She talks about being aware of your strengths, feeling overwhelmed, discovering creativity, and personal reflection. Of course, we also love her sense of fashion and accessories.

Should you hire fashion bloggers for a workshop?

In case you are a small, medium, or large company with many female employees we recommend you use the services Freddie provides. You see, a fashion blogger doesn’t discuss only fashion.

This person can point to attractive topics such as being authentic and dealing with cultural or social pressure.

It is such a trend to invite a speaker to talk and share with your team.

Not all speakers have to be focused on business development. Take a chance and bring someone who can reach the hearts of your female employees. 

Freddie hosts “talks, public and corporate workshops around style and confidence, to empower women to embrace a deeper self-exploration of the hundreds of personalities that make them, to finally come out as their true-self”.

Caroline Daur – German Beauty Blogger

Influencer: Hamburg-based fashion and beauty blogger Caroline Daur is another personality on our list of fashion bloggers. With 1.7 Million followers on Instagram alone, she is a true fashion influencer.

Why? The reasons we chose Caroline to be on our list of fashion bloggers are various.

She is extremely active on all her social media accounts. Being always present takes a lot of energy, creativity, and passion.

These are all traits of the beautiful Caroline Daur. This influencer is always present in physical media or online media.

She can be spotted in publications such as InStyle, Harper’s Bazaar, Elle, and Vogue.

Her blog is an amazing collection of pictures and ideas about fashion, trends, and beauty. Caroline worked with huge brands such as Dolce & Gabbana, Dior, Valentino, Fendi, Adidas, Roger Vivier, Cartier, and Levis.

Katherine – Fashion Blogger and Entrepreneur

Influencer: Katherine is a female entrepreneur. Her work can be discovered in the blog Work Work Work. On her blog, she talks about fashion, life, design, beauty, fitness, and career.

Why? She does fashion blogging with a sense of responsibility for the young women following her.

The approach Catherine has makes us love her to the moon and back.

She admits to being a huge fan of fashion but always brings her audience back to reality. The fact that she is proud of keeping things as real as she is makes us recommend her blog. Social media gives power to many people who don’t think of the consequences of their acts.

Catherine is making a difference. She is a mature person and a respected blogger because she addresses “what happens behind the ritz and glitz”.

The motto found on her blog says so much about Katherine’s style.

1. No one’s Life Is Perfect

2. Nothing Worth Having Comes For Free

3. What You See Isn’t Always What You Get

Margaret Zhang

Influencer: Margaret Zhang, a Chinese-Australian photographer, director, stylist, and writer based in New York and Shanghai.

Why: She established her blog in 2009 and since then she made history.

Her work with fashion megabrands includes names such as CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton. Her achievements are many. Listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40.

Margaret’s work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years.

Like a real star among fashion bloggers, Margaret is present on all social media platforms. She has a great activity in the written, visual and video content.

Natasha Ndlovu

Influencer: Natasha Ndlovu. She is a London-based blogger, photographer, and model.

Why: Who says fashion bloggers have to be only good at fashion and social media?

Well, Natasha is a perfect example of having no limits to what a woman can become when she sets her ambition to it.

She is a master in fashion and visual arts but finds time for other passions. Natasha speaks fluent English, Ndebele, Spanish and French, whilst also currently learning Russian. Natasha’s blog has many delicious topics to discover, but our favorite is the interviews section.

There Natasha introduces her followers with the most interesting figures of the present. She educates her public by focusing attention on the people who have a word to say in fashion and many other industries.

Digital Marketing Agency – Growwwise

We hope you have enjoyed our blog post on “6 fashion bloggers you need to follow in 2019”. Consider the topics discussed above. In case there are any questions you may have contact our team today. Social media campaigns and Personal Branding are our passion. It is important to take advantage of the moment and use your energy where it matters.

Our team of professionals is familiar with these techniques. We create social media content of high quality for brands in any industry. Let’s discuss more how you can invest in the growth of your online image.

We are available on social media channels and by email: [email protected]