Josh’s book published in 2016 is the perfect choice to start the Book Review Series regarding the field of marketing. Chief Marketing Officers at Work contains interviews with 29 rockstars marketers who share their professional experience. Famous CMOs are interviewed in the book and we find the questions asked by Josh Steimle relevant for each of us working in a marketing department.
The writer has amazing recognition worldwide and the value he offers in the book is 100% gold.
The book is more than a reading, it is a material to study, discuss and digest.
We strongly recommend you read this material and guide yourself in your career by thinking about the topics discussed in this book.
To get Josh’s book to follow the link: https://www.amazon.com/Chief-Marketing-Officers-at-Work/dp/1484219309. We offer Digital Marketing Services and we are looking for the best books in the field.
We made a collection of quality quotes from some of the interviews for you to enjoy. Comment about your favorite CMO from Josh’s book and get the chance to win a free copy of the book. We will select the most convincing answer at the end of the month (which will offer you more than enough time to finish reading).
“My philosophy is to create a flat organization with a group of subject- matter experts who work as much as possible as a single team.
My philosophy is to look at—in this order—first, structure. Do the right functions report in the right way so that there is both clarity and collaboration? That’s the easy part.
Secondly, I look at the process. It’s hard to evaluate the quality of ideas, the quality of creativity, the quality of messaging, the quality of the people until you’ve got the proper process, so we’re building that now.
We have amazing ingredients and people, but we were a little light on the process. The structure was not clear at times. “
“We use social media as a way to bring life to the mission of the school, to give a voice to the people here so you can experience them and what they’re really like and develop your own perceptions.
I would say social and interactive marketing have been the greatest tools we’ve been able to use to change misperceptions.”
“Mobile is extremely important. A significant number of our consumers engage via the app and their mobile devices. We are a mobile-first organization and design first for that experience.”
“We’re being thoughtful in terms of how we manage the portfolio of the tried and true channels, moving assertively and mindfully into digital and social channels, and also being purposeful and devoting some of our time and budget to continuous experimentation and testing of new channels and new tactics so we’re always feeding this overall ecosystem with fresh learning. “
“A big mistake I see marketers—or at least inexperienced marketers—make is they feel they have to take the whole data set to interpret a trend or understand what a buyer wants. Whereas actually, it’s just as good taking a random sample of one hundred customer feedback records or one hundred deals and sifting through and spending two hours looking at them one by one. You’ll probably get more information from there by diving in on a sample set rather than looking at a macro data set. “
Links for the author of “Chief Marketing Officers at work” and for some of the personalities interviewed in his book:
CHIEF MARKETING OFFICERS AT WORK by Josh Steimle
Josh Steimle – writer, speaker, consultant and coach on marketing
Josh Steimle – Content Marketing Tips
Seth Farbman – Spotify
Patrick Adams – PayPal
Brian Kenny – Harvard Business School
Peter Horst – The Hershey Company
Matt Price – Zendesk