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What is Black Friday?
Black Friday is rapidly becoming the most expected day of November every year.
First of all, we must understand the starting point of one of the most famous events of the year. While many shop on Black Friday, few consumers know the story behind the famous day.
The first recorded use of the term “Black Friday” was applied not to holiday shopping but to the financial crisis.
It is amazing to see the turn of events. What was a financial crash of the gold market in the US in 1869 is now an opportunity of increasing sales for companies all over the world.
Since 1952, the fourth Thursday of November has been regarded as the beginning of the Christmas shopping season. The day Black Friday day follows the famous Thanksgiving Day.
Retailers open very early and offer promotional sales, thus increasing their cash flow and getting storage spaces for the Christmas holiday.
When is Black Friday?
The busiest shopping day of the year is coming on November 23. We (celebrate) shopping for Black Friday on the fourth Thursday of November, the day after Thanksgiving.
Due to the short time frame until the end of November, both online and offline stores are getting ready for the event.
Campaigns need planning in advance and content must be carefully prepared.
Most noteworthy is the effort to stand out and be different for the customers to choose your brand.
Record Sales
The reports generated after Black Friday last year are proving the great appetite people have for shopping. Adobe Analytics points out that U.S. retailers earned a record $7.9 billion on Nov. 24, 2017.
The numbers show that in 2017 there was an increase in sales of 18% more than in 2016.
Certainly, that was a great season for many companies. Even more, the increase in online transactions using smartphones is a sign of alarm for all marketers.
The UK adopted the Black Friday shopping day from 2013-2014.
Although it had a slow start because the name created confusion among Brits.
The term “Black Friday” originated within the Police and NHS to refer to the Friday before Christmas.
It is the day when emergency services activate contingency plans to cope with the increase in workload due to many people going out drinking on the last Friday before Christmas.
Is your website Mobile Friendly?
Commerce marketing firm Criteo reports that 40% of all Black Friday online transactions took place on smartphones. As a result, online marketing campaigns must be planned to be mobile-friendly.
Is your website mobile friendly?
Considering the number of transactions happening from smartphone devices you should do your best to optimize your online platform.
Make it easy to navigate on mobile devices and your consumers will love you.
Sales happen in large numbers year after year. A well-done marketing campaign must identify where is it that consumers shop, what devices they use to shop and what do they look for.
Digital Marketing Services – Growwwise
Growwwise offers professional website design and development services.
Contact our team today for an audit of your website: contact@growwwise.com . Take action today and prepare your website for the Black Friday and Christmas sales season of the year.