What is SEO? This is the first question our clients ask. We are a digital marketing agency working on creating and improving online platforms. SEO is a major part of the work and services we recommend to our customers.
First of all, to answer the question: What is SEO? we must look at the definition and the effects a proper search engine optimization does for a project. Also, we must understand why it is important to get our site optimized. Furthermore, what are the consequences of not having a SEO for our site.
“SEO is the practice of increasing the quantity and quality of traffic to your website
through organic search engine results.” (MOZ)
Certainly, most of you know that SEO stands short for search engine optimization. Likewise, most people know that a search engine is a software system that is designed to search for information on the www. The size of the internet, meaning the quantity of data created in recent years is making it harder to get noticed online.
Once you understand the wideness of the internet it makes sense to explain the importance of search engine optimization. Without optimization, it will be close to impossible to find relevant content online.
The purpose of a digital agency is to help your site get discovered by the people who need your services or products. Your clients will type the words and expressions in the search bar.
Understanding the language of your audience is crucial. For instance, the digital marketing agency does a keyword analysis of the industry of your business. Also, there is an analysis performed on your competitors’ sites.
Without knowing What is SEO? you will never understand the importance of performing these steps. All these steps are crucial in discovering the perfect SEO keywords words list.
This is where we make sure that your site is associated with the right SEO keywords and expressions.
Furthermore, we implement the keywords into the content of your site. Each individual page of your website or blog has its own keyword or expression.
Measuring the internet becomes a study area. Because people become interested in fast and easy communication the internet is growing at full speed. Hence, academics work on understanding the speed with which content is created (Rabinovich and Allman, 2016).
In other words, the internet is a huge deal.
Firstly, you need to understand the scale of things. Secondly, you can connect the answer to What is SEO? to the work an agency does for your site.
Seems like the axes of internet growth are becoming wider.
Maybe some years ago it would have been difficult to imagine the number of online businesses we see today.
Therefore, when looking at the size of the internet, we look at the number of users, businesses, devices, houses and applications. Likewise, we look at criminals, connection technologies, protocols, and threats (Rabinovich and Allman, 2016).
From the perspective of a digital marketing agency we see how increased competition affects online businesses. Online marketers must help their customers sell to people all over the internet.
For instance, it has never been easier to start an online business. Therefore, many individuals make this their choice. After that, these companies face the challenge of reaching out to their customers.
Without mastering SEO, this activity becomes expensive and difficult. What is SEO? This is how you solve your biggest challenge. Connecting the right consumer with your products or services. Similarly, the brand image has a huge role to play. That is to say, that the content created by a brand must respect the brand guidelines.
To clarify, it is easy to start an international business. But, it is challenging to target and segment the market. Also, it is difficult to create content which is answering the customers’ needs. In addition, it is hard to promote that content with the right audience. Likewise, it is difficult to make it easy for the customers to find you online.
Mark Allman is a senior scientist with the International Computer Science Institute (ICSI) and adjunct faculty in the Electrical Engineering and Computer Science Department at Case Western Reserve University. Michael Rabinovich is known for his contribution on papers such as “DipZoom: The Internet Measurements Marketplace”.
Measuring the Internet, published in 2016, is the name of the work of Rabinovich and Allman. These two academics look at the barriers and complexities encountered in analyzing the size of the internet. The field of study of these two personalities are helping us all understand the size, challenges, opportunities and side effects of the growth of the internet.
“The Internet has dramatically democratized information exchange, and in many cases, freed information from government and traditional media control.”
In conclusion, the answer for the question What is SEO? is an easy one. This is the perfect practice to connect your perfect consumer with your online presence.
Our advice for any online platform is to take thigs seriously and act strategically. Meanwhile, many companies get lost in processes such as paying online ads. Your company should invest in the proper way of connecting with the public audience.
The Grow Wise team hopes that the content of this blog post will make it easier for you to make the right decision. We hope you have more clarity regarding What is SEO? and how this practice can improve your business outcomes.
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