First of all, you must understand your readers. These days, people use mobile devices to consumer written and visual content. As a result, many brands have been paying attention to mobile optimization.
Seems like visual content is easier to optimize, because it is obvious when it doesn’t make a good impression.
What about written content? It is completely different to read from a small screen of a smartphone, than to read from a computer.
The text, sentences and words need to be adjusted for mobile readers.
If you want people to read your content, it must be easy to read. This will make it easier for people to consume your content.
First of all, a huge part of creating optimized content has to do with readability.
The plugin you choose for your website’s SEO will most probably offer a readability check.
Start from there and analyze your written content. In case this sounds too complicated, you can always turn to the services of a SEO specialist or an agency’s help.
SEO copywriting must always focus on the target audience.
What is the age and what are the needs of this audience? In case you have a cooking blog, your content is aimed at food lovers.
In case your blog is about video games, your content is aimed at gamers. You can probably understand the differences in language between food lovers and gamers.
Furthermore, focus on writing small paragraphs, discussing clear ideas, using short sentences. These are all part of a good quality SEO copywriting.
Readability has a lot to do with transition words. Therefore, words used in building enumerations, comparisons or conclusions are going to increase the reader’s flow of consuming the text.
|Relation||Example of transition words|
|Enumeration||first of all, also, another, furthermore, finally|
|Cause||because, so, due to, for the reason that|
|Comparison/contrast||similarly, likewise, rather, while, in contrast|
|Conclusion||as a result, hence, consequently, therefore|
|Fuzzy signals||seems like, maybe, probably, almost|
|Emphasis||above all, most noteworthy, certainly, even more|
To recap the tips we provide in this article:
Avoid long difficult words where possible. Remember that reading from a screen is harder for everyone.
Words with four or more syllables are considered difficult to read. Think of your audience and use a vocabulary which is easy to understand.
Sentences starting with the same letter are not making the text easier to follow.
Try to diversify the composition of your sentences. As an example we offer the case when we were preparing the About Us article for the website.
The wrong way of writing this would be “We are a team of creative people … We see opportunities in each project… We always find a way to ….”.
The correct way to do it is by sending the same message in a diversified manner.
“We are a team of creative people who have experience in online and offline marketing. Each project for us is an opportunity to prove ourselves and to surpass our boundaries.Tell us about your needs and goals and we can find a way to make it happen. ”
Grow Wise offers professional SEO services.
Contact our team today for an audit of your content: firstname.lastname@example.org. Take action today and prepare your website for the Black Friday and Christmas sales season of the year.