PlayStation Classic – 1994 edition is getting back in the spotlight. Sony announced at the Tokyo Game Showthe release of the PlayStation Classic on December 3, 2018.
PlayStation is a gaming brand created and owned by Sony Interactive Entertainment since December 3, 1994, with the launch of the original PlayStation in Japan. The product released in 1994 was the first of the ubiquitous PlayStation series of console and hand-held game devices.
The company received a positive response from fans all over the world. After confirming the final list of 20 games – the community was getting enthusiastic about the coming release. If you haven’t pre-ordered already, visit PlayStation.com for availability in your region.
1994’s PlayStation Classic needed a facelift and a smaller size. The newly announced PlayStation Classic has the same logo, button layout and packaging design. The user receives the same brand elements, but in a smaller size.
This miniature console comes complete with two wired controllers, an HDMI cable to connect to your TV, plus a virtual memory card to save your game’s progress as you switch between titles.
Keeping the brand’s main elements is a branding strategy the company applies. The consumers are emotionally connected with the first version they ever used. Of course they will respond immediately to the triggering factors: name, logo, design and color.
Each new release under the brand name PlayStation has been supported by a great marketing team. The efforts behind the brand awareness are visible by looking at the slogans which made history. All gamers know these phrases and respond to them with enthusiasm. It is easy to understand the excitement. The slogans talk about a powerful experience, a world without boundaries. In that world, a good player becomes a superstar.
The three video game console companies are Sony, Nintendo, and Microsoft. There is a great evolution for game consoles looking back at the products released by these companies from the 2005 – 2006 until the present.
Each mega brand has its own best-selling product: Nintendo’s Wii, Microsoft’s Xbox 360 and Sony’s PlayStation 3. Research shows that each video game console has a different brand personality dimension.
The Wii’s brand personality is described as futuristic. It has brand personality traits such as sleek, cool, up-to-date, exciting, and ahead- of-the-curve (Palomba, 2016).
The Xbox 360 had two brand personality scales. The first brand personality scale was labeled as strategic and was comprised of brand personality traits such as confident, successful, (a) leader, corporate, and contemporary.
The second brand personality scale was labeled as maverick and was comprised of brand personality traits such as unique, original, imaginative, independent, and ahead-of-the-curve.
The PlayStation 3’s sole brand personality scale, progressive, was comprised of brand personality traits such as up-to-date, intelligent, confident, (a) leader, and upper- class.
Consumers choose to buy a console depending on the traits they identify with that brand name. It is valuable to understand the image the brand sends.
“Branding of any kind allows marketers to create differences and associations amongst products and services” (Palomba, 2016:65).
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