A mobile friendly website is a necessity, not an option. As Aodhan Cullen was wisely informing us the small and medium businesses need to be aware of the decisive shift taking place in the behaviour of online navigators.
The number of mobile users accessing the internet is now greater than that of Desktop users.
“This should be a wakeup call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly.” Aodhan Cullen, CEO, StatCounter.
Google is doing the best to offer great results for those users who search on mobile. A mobile friendly website has an advantage over the websites which serve only the desktop users.
The change is not a surprise and many companies are getting ready to change their websites and optimise for the new trend. People use their phones more and more. It is wise for business owners to actively transform their website into a mobile friendly website.
We hear this piece of advice everywhere, but … What is a mobile friendly website? We decided to make a list of features your website should have to pass the test of “friendship” 😉
Your regular website shrinks down to be small enough to be displayed on a mobile device. Your website is adapting to all different types of screens available on the market.
The website design must be responsive so that the users sees the content in the same way no matter the smartphone he/she uses.
This is an important factor to keep in mind. It is not enough to make sure your website is answering well on the latest model of iPhone or Samsung.
What about the users who are online using devices who are not so last generation? What about the smartphone vendors of Huawei, OPPO or Xiaomi?
As Huawei was proudly tweeting this September, they surpassed Apple in worldwide smartphone sales. Did you ever open your website on a Huawei smartphone?
You never know where a potential customer may show up and order your products or services online. Thanks to the internet the markets are now global. In case you want to sell global, please prepare your websites for all smartphone diversity requirements.
A separate mobile site to save the day! Just in case your website is not easily convertible in a mobile friendly website you always have the solution of using a second website built on purpose to deliver the information to the user. This secondary website has its own HTML and it is hosted on a subdomain.
Why not consider a mobile App for your business? This approach is recommended to medium size and larger companies. From retailers to fashion magazines businesses from all industries move to the online.
The reasons are wide: a new age group of customers is growing up with the phone as the primary tool to shop for just about anything they may need.
The user experience on mobile, the way you engage and connect to your customers and the opportunities to collect data about your customer’s behaviour – these are all reasons to consider when deciding to take the step to a Mobile App for your business.
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