LeBron James debuts as a player of the Los Angeles Lakers this October 18, 2018. James is standing 6 feet 8 inches (2.03 m) and weighing 250 pounds (113 kg). He is recognized worldwide as a powerful personal brand and a role-model for athletes and businessmen.
“The 2018-19 Lakers, with all of their fresh parts and mix of young and old, intend to come out of the gates running. Literally. Throughout training camp, X’s marked the spots deep in the corners — taped on the court by Lakers coach Luke Walton — as a reminder of where he wanted his wings speeding to when the ball changes possession. — Dave McMenamin
Often considered the best basketball player in the world and regarded by some as the greatest player of all time. LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the NBA.
4 NBA Most Valuable Player Awards
3 NBA Finals MVP Awards
2 Olympic gold medals
3 All-Star Game MVP Awards
1 MBA Scoring Title
James’s agent, Rich Paul, explained, “In 2010, when he went to Miami, it was about championships. In 2014, when he went back to Cleveland, it was about delivering on a promise. In 2018, it was just about doing what he wants to do.”
With a presence on all social media channels, the King is marketing himself extremely well.
The King has Facebook and Twitter accounts both for his personal life and his foundation.
Sharing pictures and videos of his children, friends and personal life makes him human.
People connect with James because he doesn’t build walls and talks from his heart.
He describes himself as a Man, a Philanthropist, an Athlete, and a Businessman. A perfect example of a personal brand created to last.
LeBron James is a perfect example of a personal brand well built.
He is not defining himself as the player. He is not limiting himself to the person playing the game.
Understanding his strengths and power of example, he has build his personality layer after layer.
Similar to a beehive, he keeps adding new layers of what his brand stands for.
Proving that James is much more than an athlete, his business decisions proved extremely valuable. His personal brand can bring awareness and notoriety to any company.
The perfect example is Nike choosing to collaborate with him since 2003.
Selling the Promise Bands, or the Nike signature sneakers has created a lot of income for the athlete.
LeBron signed in 2003 his first Nike contract worth $90 million.
The athlete extended his contract in 2010 for $30 million annually.
As any international successful athlete, the King created a memorable brand. Branding a public personality is as big of a challenge as branding a company.
It requires a team of branding experts, vision and planning.
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